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Home > Corporate responsibility > Community Investment > The National's CCI Objectives and Principles

NAB Group's CCI Objectives and Principles

CCI Objectives and Principles for Engagement

The National has adopted five overarching CCI objectives for Corporate Community Investment (CCI).

  • Build Reputation - a coordinated CCI strategy to improve the public (including stakeholders) view of the National.

  • Improve Employee Engagement - a meaningful CCI strategy to increase employee engagement/loyalty, thereby also increasing employee retention. 

  • Increase Market Share - a coherent strategy to highlight the attractiveness of doing business with the National. This objective will be measured through client surveys and "share of wallet" research.

  • Leverage Resources - a focused strategy to allow the National to use limited resources most effectively to meet targeted community and business needs. 

  • Provide Private Resources for Public Good - a genuine desire to make a meaningful societal contribution.

Our 10 Principles for CCI Engagement

  1. Provide leadership in CCI by example at all levels of management.
  2. Manage charitable programs, sponsorship activities and volunteer efforts locally in the regions and in a manner that supports business objectives and strategies.
  3. Choose areas of focus (2-3) and implement initiatives for no less than 3 years to ensure that programs are sustainable.  Select program investments that add value and make a difference to the communities in which we operate.  This includes goal setting and then measurement of program results. 
  4. Think critically about how best to utilise our unique business expertise, market position and resources (including but not limited to monetary assets, employees, locations, networks, buying power), as well as the input of employees.
  5. Collaborate with like-minded organisations (both for profit and non-profit) to leverage resources in support of our areas of focus whenever possible.
  6. Publish and promote the results of CCI efforts both internally and externally.
  7. Develop criteria and methodologies for non-profit sponsorships that can be used to evaluate opportunities.
  8. Engage all regions in dialogue to exchange best practices and programs.
  9. Invest in systems and other resources to ensure consistent reporting of all expenditures (monetary or otherwise) and to evaluate effectiveness of community investments/projects undertaken.
  10. Move CCI strategy toward global best practices.